Design Process

1. Discovery & Research

• Initial client meeting or questionnaire to understand business goals, tone, and target audience

• Competitive analysis and visual landscape review

• Identification of keywords, emotions, and visual direction

2. Conceptualization

• Sketching and mind mapping to explore logo ideas

• Mood boards to align on look and feel

• Drafting 3–4 distinct concepts based on strategy

3. Design & Refinement

• Developing logo options in Adobe Illustrator

• Custom typography or logomark creation

• Revisions based on client feedback and use-case testing

4. Final Delivery

• Primary logo + alternate versions (horizontal, icon-only, reversed)

• File formats for print and digital (AI, EPS, PDF, PNG, SVG)

• Mini brand guide with usage guidelines, color palette, and typography